Okay, so if the end is nigh and all that, can someone explain the economics of the thing to me? I’m already staggered by the fact that the “end of the world” peeps were able to get a short term lease on the billboard. I mean, in outdoor advertising I thought you needed at least a year-long commitment.

Actually, that’s a funny thought. Can you imagine the negotiations? The guy renting the billboard is like “Oh yeah, I’ll totally pay you in full in June. No problem.” It’s like Wimpy on Popeye: “I’ll gladly pay you Tuesday for a hamburger today.”

“I’ll gladly pay you after the rapture for a world is ending billboard today.”

Come June they’ll be pulling all the lint out of their pockets: “Ooooh, my bad. I really thought it was ending this time. Turns out we just needed a good colon cleanse. The rapture ain’t coming for years.”