I am annoyed. Big surprise, but it is so.

I am annoyed by these people who have had some success in one, focused area, and decide they are experts in all things. For example, there is this wine guy who did a wine webcast years ago. He was the first one to do it, and he had some modicum of personality, and even some of the big retailers were linking to him for a while. Of course, then they realized that he is a retailer himself, in fact his family is a major retailing presence and much of what he would push was merchandise he, himself, needed to move.

This is marketing. This is capitalism at its finest…or worst. Same thing, really, right? And that is not what annoys me. The dude was trying to sell wine, and in so doing maybe got some more people interested in wine. This is cool. Personally, I think it was more an act of self-promotion and self-interest than true love of wine and wishing to spread the grapey love, but…that’s not what annoys.

What really toasts my bun to a deep, smoky charcoal is that this guy is now writing book about marketing and using social media and blah blah blah. Dude, you are a wine guy who had some success, mostly because you were in the right place at the right time. Be happy about that, and if you want to tell that story, fine. If you want to talk about how you marketed a very specific product in a very specific way, that’s cool. But when you start talking smack about marketing in general, media in general…seriously, shut the hell up.

I have table and chair set on my deck. I selected it from several different table and chair sets that I saw in a variety of stores. I am reasonably well-informed about my outdoor table and chair set but I’m not going to right a book about outdoor cushions. That would just be wrong.