It’s a rhyming thing, mostly driven by that last post and something I wanted to add. I mention that people have been giving me more and more grief over the years as bottled water became such an important thing to so many people – specifically about the fact that I prefer – or at least, have no problem with tap water. Clearly there is a reason that people are so against tap water. I think it’s pretty clear that the bottled beverage industry is telling us that our tap water is crap water. And that’s just not right.

In fact, about 12 years ago when I was working in advertising, I had a client that is one of the largest manufacturers of toothpaste, mouthwash, and related oral care products in the world. At that time they were sitting on multiple studies that showed tooth decay and oral health issues were on a steep rise in the US after decades of decline. The culprit named by all those studies?

Bottled water.

Yup. Most municipal water systems add, among other things, flouride into the water. Not in bottled water,  my friends. So… make sure you brush. A lot. And visit the dentist. A lot.