Here’s the thing with free shipping on patio umbrellas… it makes you want one even if you don’t need one. It’s the psychology. Patio umbrellas are big. Really big. So shipping would naturally have to be rather expensive. So when the shipping is free, of COURSE you want to take advantage, right?

But is it really that simple? You have to ask yourself who benefits when shipping is free? Did they just jack up the price of the umbrella to effectively roll in the shipping and trick you into thinking it was free?

Enquiring minds want to know.